Metrolink: Raise Ridership Not Fares for More Revenue
There is no mystery how to increase rail passenger revenue. Train revenue increases with longer routes serving as many markets as possible by selling more of the highest priced and longest distance tickets. The next best thing are good connections with other trains and connecting buses to increase the number of markets for each train. Lastly it is important to keep trains in revenue service as much as possible.

May 28, 2013 Part 1 May 28, 2013 Part 2  May 28, 2013 Part 3

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